How it all started
Scientists at KTH, the Royal Institute of Technology, in Stockholm, had been researching more efficient ways of producing bioethanol by finding a new way to decompose cellulose. As work progressed they realized that their method could be successful in decomposing the cellulose in cotton and viscose. They were convinced that this could be the key to recycling textiles on a massive scale and make fashion sustainable. In January 2012 they founded re:newcell.
The yellow dress
In July 2014 a model walked down a catwalk and into history. The yellow dress she was wearing was made out of blue jeans that had been recycled with re:newcell technology. It was the first garment in the world that had been made from chemically recycled used textiles. It was also the first re:newcell production of a fully recycled garment, soon to be followed by other dresses, a t-shirt, children’s pyjamas and scarf. Two years later six more re:newcell garments could be seen on the catwalk during the Berlin Ethical Fashion Week.
The first plant
Following growing demand for re:newcell pulp from the fashion industry, the first re:newcell plant opened in Kristinehamn, Sweden in 2017. It’s a demo plant with the capacity to produce 7,000 tons of Circulose pulp every year. This is where we get the experience that will allow us to design full-scale plants, that each will produce approximately 30,000 tons of Circulose pulp per year.
Patrik Lundström - CEO
Patrik holds profound leadership experience at executive level from a number of industries with focus on creating long-term profitable growth. Last position was as president of Fersinsa, a pharma company within DSM and Vice President of the Business Group Anti Infectives. Patrik has also worked for GE for 10 years. Patrik has a M.B.A. from Stockholm School of Economics and an M.Sc. in Chemical Engineering from KTH, the Royal Institute of Technology.
Maria Vallejo - CFO
Maria has a long experience working as CFO and Group Business Controller for international companies. She has also worked for PE owned company as project leader driving performance improvements projects within finance. Maria has worked with MNCs such as Dometic, Electrolux, Loomis and Securitas Group. Maria holds a B.Sc. in Business Administration and Economics with focus on financing from Stockholm University.
Tahani Kaldéus - Head of R&D and innovation
Tahani has a background from pharmaceutical industry, both in Sweden and Australia. Most recently she conducted fundamental cellulose-based research at KTH. Tahani holds a M.Sc. in Chemical Engineering and a Ph.D. in Fibre and Polymer Science from KTH Royal Institute of Technology.
Kajsa Fougner - Plant Manager Kristinehamn
Kajsa is a cellulose process industry engineer with more than 20 years experience working in pulp and paper mills in leadership roles. Most recently she worked as a Process Manager for the world leading pulp industry consultancy AFRY (previously ÅF/Pöyry). Kajsa holds a M.Sc. in Chemical Engineering from the Royal Institute of Technology.
Harald Cavalli-Björkman - CMO
Harald has a background in marketing, sustainability communications and consumer insight. As a consultant at Weber Shandwick he led strategic marketing projects for global brands including Sonos, IKEA and Ericsson. Harald holds a B.Sc. in Economics from Uppsala University.
Christer Johansson - Project Director
Christer has 20+ years of experience working with international projects within various industrial companies. He has led large investment programs and production enhancement implementations. Christer has worked with multinational companies such as Alfa Laval, Atlas Copco, Electrolux, SCA and Stora Enso. Christer holds a M.Sc. in Mechanical Engineering from Chalmers University of Technology / Ruhr-Universität Bochum, Germany.
Martin Stenfors - VP Sourcing & Supply Chain
Martin is a supply chain specialist with a background as manager and consultant. He has experience in designing and implementing global supply chain strategies for companies such as Naty, Electrolux and Ericsson. Martin holds a M.Sc. in Industrial Engineering and Management from Linköping University.
Board of directors
Global finance & commodities senior executive leader. Experience from large investment banks and corporates in financial risk management, operations, sales & marketing & derivatives solutions. M.B.A., University of Notre Dame; M.Sc., in Paper Science & Engineering from Miami University, USA.